在現(xiàn)如今這個(gè)網(wǎng)絡(luò)科技日益發(fā)達(dá)的時(shí)代，人們的交流共同工具也發(fā)生著很大的改變，這在很大程度上也影響了國(guó)際貿(mào)易中的所使用的交流聯(lián)系手段。因此，外貿(mào)業(yè)務(wù)員無(wú)論是新人，還是“老油條”，掌握好一定的外貿(mào)開(kāi)發(fā)信寫(xiě)作技巧那在實(shí)踐工作中還是十分受用的。

1.發(fā)送并不緊急的“緊急”郵件

發(fā)“緊急”郵件時(shí)，建議別做“狼來(lái)了小孩”，否則當(dāng)你真的有緊急郵件的時(shí)候，就沒(méi)人關(guān)注了。

2. 滿屏大寫(xiě)字母

ARE YOU YELLING??—這是大寫(xiě)給人的視覺(jué)效果。除非你想給客戶(hù)一劑“強(qiáng)心針”，否則就把CAPS LOCK關(guān)掉吧。

3. 太不拘小節(jié)

郵件能側(cè)面反映你跟客戶(hù)的關(guān)系，表達(dá)太隨意只會(huì)顯得專(zhuān)業(yè)素養(yǎng)不高。我建議在使用感嘆號(hào)、表情、字號(hào)字體和短語(yǔ)時(shí)多加斟酌。

此外，并非每個(gè)人都能讀懂縮寫(xiě)。如果客戶(hù)和你是不同年齡層，或者有語(yǔ)言障礙，那么請(qǐng)寫(xiě)出全稱(chēng)。

4. 表達(dá)太生硬

我經(jīng)常收到一些“一行式郵件”，這看起來(lái)好像是系統(tǒng)自動(dòng)回復(fù)。有時(shí)候適當(dāng)表達(dá)自己的個(gè)人特色和情感會(huì)對(duì)談判比較有利，否則表現(xiàn)的太像機(jī)器人了。

5. 在凌晨三點(diǎn)發(fā)送郵件

我只有偶爾醒的特別早，感覺(jué)自己很有干勁的時(shí)候這么做過(guò)。但是據(jù)我調(diào)查，即使是在“7天24小時(shí)”工作狂的世界里，這也不會(huì)被大多數(shù)人接受。當(dāng)然，如果夜里突然有了靈感，建議你寫(xiě)郵件存到草稿箱，然后在工作時(shí)間發(fā)出去。

（特別提醒：我們很多國(guó)外客戶(hù)與中國(guó)存在時(shí)差，此時(shí)發(fā)郵件就要特別注意，你的上午9點(diǎn)，也許是TA的午夜。）

6. 使用模糊主題行

“It’s me””Hey” or “FYI”開(kāi)頭會(huì)讓你的客戶(hù)感覺(jué)很困惑，他不知道你這封郵件想說(shuō)明什么，自然不會(huì)愿意花寶貴的時(shí)間去打開(kāi)它。在商務(wù)往來(lái)中，郵件最好簡(jiǎn)明扼要，這樣才能促使客戶(hù)看到后更快地給出反饋。

7. 沒(méi)有主題行

沒(méi)有主題的郵件會(huì)讓人很火大，客戶(hù)只會(huì)當(dāng)成垃圾郵件處理。

8. 未開(kāi)門(mén)見(jiàn)山

如果你在郵件結(jié)束時(shí)才拋出你的觀點(diǎn)或者疑問(wèn)也很令人討厭，因?yàn)榭蛻?hù)還得重頭再看。郵件的目標(biāo)是簡(jiǎn)潔并且尊重客戶(hù)的時(shí)間。

9. 不知所謂的郵件地址

不論是給客戶(hù)，同事還是任何人發(fā)郵件，如果要體現(xiàn)專(zhuān)業(yè)度，就得棄用非正式的電子郵件賬戶(hù)。畢竟含有敏感詞匯的賬戶(hù)一開(kāi)始就會(huì)給人不好的印象。

但如果你堅(jiān)持使用，為了專(zhuān)業(yè)素養(yǎng)，至少應(yīng)該獨(dú)立創(chuàng)建一個(gè)單獨(dú)的電子郵件賬戶(hù)。

10. 太長(zhǎng)的述語(yǔ)

署名下方帶有簽名檔是可以的，但信息太冗長(zhǎng)沒(méi)人會(huì)閱讀。你的信息需要契合商業(yè)產(chǎn)品形象。

11. 每封郵件結(jié)尾都有保密通知

當(dāng)你通過(guò)電子郵件發(fā)送文件或者圖片時(shí)，內(nèi)容是否保密取決于客戶(hù)。建議在發(fā)送敏感文件之前，和客戶(hù)達(dá)成保密約定，這樣即使有信息泄漏的情況出現(xiàn)，你也持有證據(jù)。

12. 帶有情緒的語(yǔ)氣

當(dāng)客戶(hù)三周之后才回復(fù)你郵件時(shí)，你的下一封郵件中往往會(huì)帶有一點(diǎn)憤怒的情緒。但是這對(duì)于談判有害無(wú)利，所以永遠(yuǎn)不要發(fā)語(yǔ)氣刻薄的郵件給你的客戶(hù)。

我建議將回復(fù)郵件存在草稿箱中2天，然后拿出來(lái)修改，去掉主觀情緒，這會(huì)幫助你更快的完成自己的目標(biāo)，因?yàn)槟惚憩F(xiàn)出的是你的耐心和專(zhuān)業(yè)度而非情緒化。

13. 太敷衍

如果你跟客戶(hù)很熟，那么有時(shí)可以省掉一些細(xì)節(jié)。但如果這個(gè)客戶(hù)跟你不熟或者訂單量很大，那么禮貌和專(zhuān)業(yè)一定要?！盤(pán)lease””Thank you”以及結(jié)尾處像是”Best”這些詞不可少。

14. 數(shù)不盡的錯(cuò)別字

“錯(cuò)別字多是因?yàn)檫@是我用iPhone發(fā)的。”拜托，這已經(jīng)不再是錯(cuò)別字多的借口！現(xiàn)在每個(gè)人都會(huì)從手機(jī)端收發(fā)郵件，如果是非常重要的客戶(hù)，那么在發(fā)出之前必須檢查是否有錯(cuò)別字。

15. 討厭的標(biāo)點(diǎn)

如果你想用感嘆號(hào)來(lái)表示你的開(kāi)心，用一個(gè)就可以了。人們有時(shí)候忘乎所以的在句子結(jié)尾加上很多感嘆號(hào)，這會(huì)讓客戶(hù)感到你很情緒化，并不利于訂單的完成。

16. 非專(zhuān)業(yè)字體

手寫(xiě)體要分場(chǎng)合，對(duì)于商務(wù)往來(lái)郵件，你得保證你的字體顏色大小規(guī)范。最重要的原則是：讓客戶(hù)便于閱讀。

通常，最好選擇10-12號(hào)字號(hào)，易讀的字體，像是Arial,Calibri或者Times New Roman。顏色當(dāng)然是黑色最為保險(xiǎn)。

17. 太冗長(zhǎng)

大多數(shù)人花幾秒鐘（不是分鐘也不是小時(shí)）來(lái)閱讀一封電子郵件，很多人甚至只是大致瀏覽，因此寫(xiě)郵件時(shí)最好將郵件分成短小段落，列出條理就更好了。對(duì)于重要信息可以用粗體或者斜體標(biāo)注，但是要適量使用。

附：13個(gè)開(kāi)發(fā)信的模板，希望對(duì)你有幫助。

1. 最簡(jiǎn)潔開(kāi)發(fā)信模板

here, exporting with good quality and low price in US

Call me, let's talk details.

Rgds,

2. 簡(jiǎn)潔開(kāi)發(fā)信模板

We, Co. Ltd, is professional in precision machining for nearlly 10 years, covering high precision machining parts, casting parts, metal parts, etc.

Hope to establish business relationship with you!

Should you wanna know more about our company, pls visit www.xxx.com.

Any comments, that'll be appreciated!

Thanks.

3. 介紹強(qiáng)項(xiàng)

Hi Sir,

Glad to hear that you're on the market fortire valves.

We specialize in this field for several years, with the strength of, with good quality and pretty competitive price.Should you have any questions, pls do not hesitate to contact me.

FREE SAMPLES will be sent for your evaluation!

Tks & br,

4. 介紹以往大客戶(hù)

Hi Kelvin,

Glad to hear that you're on the market for items.

This is from in China. We specialized in for 10 years, with the customers of Coca-Cola, Craft, Pepsi, etc., and hope to find a way to cooperate with you!

Please find the pictures with models and different packaging in attachment.

An American guy purchased this model in BIG quantity last year.

I would like to try now, if it's suitable for Europe.FREE SAMPLES can be sent on request.

Call me, let's talk more!

Thanks and best regards,

5. 疑問(wèn)式

Dear Sir or Madam,

Are you interested in saving some money on importing any of the following?

- High quality thickness planer

- Bench planer

- Combined planer & thicknesser

- Woodworking machines

All of our products are very affordable as a result of being produced in special economic development regions of China and we are more than happy to help you with the import/export process too! My contact details are below, and I would be glad to hear from you.

Kind regards！

6. 沒(méi)反應(yīng)，持續(xù)騷擾模板

Dear ,

Sorry to trouble you again!

Please find my mail below.

Could you please kindly check by return today? Because we'll be on holiday from May.1st to 3rd.

Thank you in advance!

Best regards,

7. 再聯(lián)系，介紹其他熱銷(xiāo)產(chǎn)品模板

Hi,

Me again.

Did you already receive my mail dated on ?

Now, I'd like to recommend a HOT-SELLING ITEM to you! Another US customer in Chicago gave me a big order in this model. Would you like to have a try in you state?

Please find the photos with manuel in attachment.

FREE samples already prepared, and will be sent to you asap.

Hope we can deal!

Kind regards,

8. 要快遞賬號(hào)模板，送樣品

Hi ,

Thank you so much for your kind reply!

Sure, samples will be prepared soon. Could you pls give me your courier account? Such as FedEx, DHL, UPS, TNT, etc. Each one is ok.

I'll inform you the tracking number after parcel picked!

Please contact me if further questions.

Thank you!

Kind regards,

9. 讓價(jià)折扣模板

Dear sir,

Pls find the re-checking the price as follows:

1) Super grade, USD , give you a special discount of 2%

2) A grade, USD , similar as super grade, but price much more competitive.

Hope we can deal.

Thank you!Rgds,

10. 介紹新奇產(chǎn)品模板

Hi sir,

Glad to inform that we already developed a unique model, Mini cell phone charger, which good for promotion!

We'd like to highly recommend this model to you, pls have a try in your local market if possible.

Enclosed the picture with technical info for your review.

Free samples can be sent on request!

Thanks and best regards,

11. 追蹤樣品反饋模板

Dear ,

What about the final decision about our samples?

We need your comments to go ahead!Thank you!

Kind regards,

12. 追蹤目標(biāo)價(jià)格模板

Hi Mr. Stefano ,

Sorry to disturb you again !Regarding the quotation about , would you please let me know your target price ?

Pls kindly check and revert at yr earliest.

13. 報(bào)價(jià)單模板

QUOTATION

IModel:

Item No.:

Size: 39mm(dia of head)*102mm(length)*37mm(dia of end)Weight: 95g

Photo: pls find the details in attachment

Packaging: 1pc/polybag/cartonPcs/ctn: 1000pcs/little bag

Ctn size: 38*30*12cm

GW/NW: 11kg/10kg

Q'ty/20'FCL: 14,000pcs; Q'ty/40'FCL: 28,000pcs

Payment terms: T/T(with 30% deposit)

Loading port: Shanghai/Ningbo

Sample charge: FREE

Sample lead time: 1-3 days

Order lead time: 15-20 days

FOB price: USD2.20/pc