今天我們來聊一聊，我們各類郵件主題該怎么寫？（僅供參考）







1. 開發信主題

如果知道客戶名字，最好前面加上To XXX 比如To Mike-China top 5 vendor of XXX products

China top 5 vendor of XXX products

XXX products with XXX years exporting experience

CE and RoHS approved XXX products

BSCI approved factory supplies XXX products

Alibaba verified manufacturer of XXX products

XXX(大品牌) vendor of XXX products in China

XXX products with MOQ of 200pcs

30% discount on XXX products before XXX(日期)

Top rated factory direct for XXX products

XXX products from 10 years golden supplier of Alibaba




2. 展會邀請郵件主題

To Mike-Welcome to visit our booth(C125) at the coming XXX Fair in Hongkong

To Mike-XXX Fair(in Hongkong) invitation

To Mike-Please visit our booth(C125) at XXX Fair in Hongkong

To Mike-Invitation of XXX Fair(in Hongkong)

To Mike-XXX Fair(in Hongkong)




3. 放假通知郵件主題

To Mike-Holiday Notice of Mid-autumn Festival

To Mike-Labor Day Holiday Notice from Joseph of XXX company

To Mike-Labor Day Holiday Notice from XXX company Joseph

4. 新品或者熱賣產品推廣郵件主題

To Mike-Latest design XXX product with limited free samples

To Mike-New arrival XXX product with XXX(新品最大特點)

To Mike-new coming model(upgraded generation of XXX product)(XXX是指老一代產品)

To Mike-View our latest design XXX product(only for VIP customers)

To Mike-Experience our latest design XXX product(you are 1 among the 10)

To Mike-hot sale model of XXX in Europe/Thailand-XXX company

To Mike-XXX product-Popular in Europe/Thailand




5. 促銷產品郵件

To Mike-20% discount on XXX product(only for VIP customers)

To Mike-Getting the promotional price of XXX product

To Mike-30% off on XXX product

To Mike-Do not miss the chance of 25% off on XXX product

To Mike-Grab the chance of 25% off on XXX product

To Mike: Hurry up, grab the chance of 25% off on XXX product




6. 緊急郵件主題(一般不加客戶名字一般，不然太長了，客戶看不到全主題)

Top Urgent: need your reply/confirmation on sample

Very Urgent: need your reply/confirmation on sample

Urgent: Need your reply/confirmation on sample

如果比較短，可以寫在后面

Need your confirmation-Top Urgent/Very urgent/Urgent




7. 庫存處理郵件主題

XXX company-Stock list XXX(日期)-20% off of original prices

(我們看到的一些帶病毒或者木馬的郵件主題就是這種，所以這樣的郵件主題要針對很熟悉的客戶才行，新客戶看到了，可能會直接刪除)




8.日常回復郵件主題

這類郵件，不要一直在客戶回復的基礎上去回，要根據每一封郵件主題去更改，這樣會出現很多個Re，比如Re:Re:Re:Re:Re:....也不方便后期客戶查找和自己查找，參考主題如下：

To Mike-inquiry of XXX product-XXX company

Re:To Mike-Quotation of 1000pcs-Joseph

Re:To Mike-Sample Proforma Invoice of XXX product-Joseph

Re:To Mike-Sample picture for reference-Joseph

Re:To Mike-Sample parcel situation-Joseph

Re:To Mike-Sample test or not-Joseph

Re:To Mike-Proforma Invoice of 1000pcs-Joseph

Re:To Mike-Goods are ready for shippment

Re:To Mike-Deposit received and order arranged




9.客戶投訴類郵件主題（根據處理客戶投訴步驟大致寫了一下）

下面主題中的XXX是日期, 如complaint 20210721

To Mike-Reply to your complaint XXXwill be within 72 hours

多久之內回復客戶XXX日期的投訴

To Mike-More details(photos or videos) are required for handling your complaint XXX

處理你XXX日期的投訴需要更多細節（圖片或者視頻）

To Mike-Reasons for causing the BBB problem-Your complaint XXX

針對你XXX日期的投訴：產生XXX問題的原因

To Mike-Solution for solving BBB problem-Your complaint XXX

針對你XXX日期的投訴：某某質量問題的解決方案

To Mike-Compensation for complaint XXX on AAA order（AAA可以是產品名稱，也可以是客戶的PO number）

對XXX訂單的XXX日投訴的賠償

To Mike-Your ideas on the compensation of complaint XXX

您對XXX日期投訴的賠償意見

小伙伴們 get到了嗎?







往期分享：

如何做外貿生意，進出口經營權怎么辦理？

外貿人，手里“老客戶”多，如何讓對方再次下單？

精準挖掘采購商，一鍵分析海關數據，最新爆款神器

Google推廣為什么分SEO、SEM呢？這兩者的區別是什么你清楚嗎？

外貿社交媒體營銷怎么做？

下半年外貿怎么做？這里有詳細分析

【建議收藏】外貿人都在用的工具合集

外貿知識丨交貨期延遲，如何應對？致歉郵件及話術！

外貿人發郵件得不到回復的原因找到了。

一名合格的外貿業務員需要具備的五大技能