富可視 Infocus

　富士膠卷 FUJI FILM

　覆蓋率 Coverage

　蓋凡尼克皮膚反應(yīng)測試儀 Galvanic Skin Response Meter

　蓋洛普暨羅賓遜調(diào)查公司 "Gallup & Robinson,Inc"

　概念測試 Concept Testing

　高度介入產(chǎn)品 High Invovement Procuct

　革新消費者 Innovators

　葛瑞廣告 Grey Advertising

　公眾調(diào)查公司 "Audience Research,Inc"

　貢獻 Contrubution

　購買周期 Buying Cycle

　孤獨守巢人 Empty Nesers

　鼓動銷售 Hard Sell

　故事板/分鏡頭表 Storyboard

　故事完成法 Story Completion

　觀察調(diào)研法 Obseravtion Study

　廣告 Advertising

　廣告/銷售比率 Advertising/Sales Ratio

　廣告比重 Advertising Weight

　廣告標準 Advertising Standard

　廣告調(diào)查基金會(美國) Advertising Research Foundation

　廣告概要 Advertising Brief